Social Media Specialist

Company: Purdue University
Location: West Lafayette
Posted on: January 27, 2023

Job Description:

Job Summary

The Social Media Specialist, under the direction of the manager, will assist with optimizing the various College of Liberal Arts (CLA) online and social media platforms (Facebook, Twitter, Instagram, Twitter, YouTube) to increase brand awareness and to inform and engage key audiences including potential and current students, their parents, academic peers, business, and industry partners and CLA alumni and donors. The individual will work with schools, departments, and programs within the college to coordinate social content and provide guidance on best social media practices.

Reporting to the Marketing and Communication Manager, the Social Media Specialist is a member of the college outreach team and collaborates closely with the recruitment office, careers office and web development team.

Who We Are at Purdue University:
The College of Liberal Arts is an emerging leader in innovative Liberal Arts education and scholarship. It is home to the nationally-recognized Cornerstone Integrated Liberal Arts program, Degree+, and launched the campus Degree in 3 initiative. Purdue University and the College of Liberal Arts are committed to free and open inquiry in all matters. All staff are expected to contribute to a climate that values free inquiry.

Education and Experience
Qualified candidates will need the following:

• Bachelor's degree in marketing, communication, publications, or related field
• One (1) year of experience in a digital marketing, digital content creation, social media role, or related
• Experience using a social media planning or listening platform
• An equivalent combination of education and experience may be accepted
  
  Skills needed:
  
  • Excellent written and verbal communication skills
  • Customer service orientation with a "can-do" attitude
  • Attention to detail and understanding of how information is interconnected
  • Organizational skills and an understanding of how to manage the priorities of multiple stakeholders in a complex, dynamic environment
  • Willing to explore and learn new software and platforms for social media
  • Comfortable learning new software and platforms for social media
    
    Additional Information:
    
    • To learn more about Purdue's benefits summary https://bit.ly/3t7vcRd
    • Purdue will not sponsor employment authorization for this position
    • A background check will be required for employment in this position
    • FLSA: Exempt (Not Eligible For Overtime)
    • Retirement Eligibility: Defined Contribution Waiting Period
    • Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans, are encouraged to apply

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