Area Marketing Manager
Company: US Foods
Location: Fishers
Posted on: May 6, 2024
|
|
Job Description:
ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY
THROUGH OUR INTERNAL WORKDAY CAREER SITE. Join Our Community of
Food People! Provides marketing support to multiple Markets within
the defined Area in alignment with national marketing objectives
and initiatives. This is an Area position that will work in
conjunction with multiple Markets to develop and manage the annual
marketing plan and marketing strategies to meet all Market's
objectives within the Area. Manages all Area marketing
communications and marketing events, tailoring local activities to
maximize impact of national programs and initiatives. ESSENTIAL
DUTIES AND RESPONSIBILITIES
Manages and develops annual marketing plan in conjunction with Area
Leadership.Manages Area marketing spend and budgeting within all
Markets in the Area.Plan, develop, coordinate, and execute
marketing and sales activities such as culinary events, sales
meetings, promotions/incentives, etc.Area's voice of marketing
leadership for center led strategic initiative such as flyer
promotions, product launches, customer and seller events,
incentives and other campaign driven efforts.Counsel, and provide
support to, Area leadership to maximize impact of center-driven
marketing programs and best practices for delivering local
programs.Manage marketing activities to support and drive key
results; sales and profit growth, penetration (account, Scoop, and
E-Commerce) and account growth.Assess local sponsorship and
partnership opportunities with marketing leadership. Provide
assistance in obtaining items such as advertisements for local
media, table tents, etc.Implement and execute the center led
marketing activities. Review center-led materials and make any area
specific changes, such as updates to product list based on
inventory availability, before distributing. Manage all aspects of
distribution.Develop marketing materials and communications to
support Area-led activities using templates, tools and best
practices provided by the Center such as local flyers, promotions
and events. Manage distribution.Responsible for communicating local
promotional results to sales team by using Center provided
analytics or working with Sales Analyst on local tracking
needs.Makes recommendations to Area Leadership on how to improve
results of promotional and marketing events.Partners with VPLS to
execute marketing initiatives to drive sales growth
and work with VP Merchandising to ensure alignment .Follows company
brand standards when customizing and creating any local marketing
materials. Responsible for ensuring our brand is executed by all
personnel within all Markets within their Area and vendor/broker
partners.Provide Center provided product/program positioning
materials (i.e. sell sheets, guides, etc), as well as training
materials, for the sales force.Use and encourage the use of
approved social media channels and collaboration tools Teams
(Yammer) by all personnel within the Area.Other duties assigned by
manager. SUPERVISION : Marketing Coordinator (in select areas
only)
RELATIONSHIPS
Internal:
Director of Field Marketing - dot line supervision of AMM VP
National Sales; Area Merchandising Team; Food Fanatics Chef;
Specialists External:
Management at Venues and Hotels used for events and GSMs
WORK ENVIRONMENT
Hybrid
: This role is partially remote, and the associate is expected to
perform assigned responsibilities from a combined home-based and
office-based environment.Expected to be in the office Monday -
Thursdays MINIMUM QUALIFICATIONS 5 years marketing
experienceAbility to operate under pressure and tight
deadlines.Excellent prioritization and time management skills.Sound
understanding of marketing principles.Ability to build and maintain
excellent working partnerships and interface with a variety of
internal and external resources to attain organizational
goals.Ability to make sound, independent decisions.Proficient
communication skills.Able to work with various content management
and online marketing systems.Self-directed and highly motivated.An
advanced internet aptitude strongly desired.Overnight travel up to
20% EDUCATION At least a four-year college degree in business,
marketing, communications, advertising. CERTIFICATIONS/TRAINING N/A
LICENSES N/A PREFERRED QUALIFICATIONS High level of proficiency
required in the use of Microsoft Office, especially Microsoft Word,
Excel, and PowerPoint, as well as Microsoft Outlook; Adobe
InDesign, Adobe Acrobat Professional, and Social Media
applications. PHYSICAL QUALIFICATIONS OCCASIONALLY: 1% - 33 /
FREQUENTLY: 34% - 66% / CONTINUOUSLY: 67% - 100% or NEVER JOB
REQUIRES WORKER TO:FREQUENCY:STAND: OCCASIONALLYWALK:
OCCASIONALLYDRIVE: OCCASIONALLYSIT: FREQUENTLYLIFT1-10 lbs.
(Sedentary): OCCASIONALLY11-20 lbs (Light): OCCASIONALLY21-50 lbs
(Medium): NEVER51-100 lbs (Heavy): NEVEROver 100 lbs (Very Heavy):
NEVERCARRY1-10 lbs (Sedentary): OCCASIONALLY11-20 lbs (Light):
OCCASIONALLY21-50 lbs (Medium): NEVER51-100 lbs (Heavy): NEVEROver
100 lbs (Very Heavy): NEVERPUSH/PULL 1: NEVERCLIMB/BALANCE:
NEVERSTOOP/SQUAT: NEVERKNEEL: NEVERBEND: NEVERREACH ABOVE SHOULDER:
OCCASIONALLYTWIST: OCCASIONALLYGRASP OBJECTS 2:
OCCASIONALLYMANIPULATE OBJECTS 3: FREQUENTLYMANUAL DEXTERITY 4:
CONTINUOUSLY1 (Push/Pull: Dolly, cartons and boxes)2 (Grasp
Objects: Boxes and cartons)3 (Manipulate Objects: Boxes and dolly)4
(Manual Dexterity: Typing, use of office machines such as copiers,
printers)#LI-DL2***EOE Race/Color/Religion/Sex/Sexual
Orientation/Gender Identity/National Origin/Protected
Veteran/Disability Status***
Keywords: US Foods, Fishers , Area Marketing Manager, Advertising , Fishers, Indiana
Click
here to apply!
|