DIGITAL MARKETING MANAGER
Company: Humane Society for Hamilton County
Location: Fishers
Posted on: September 24, 2024
Job Description:
Job Purpose, Duties & Responsibilities - - - - - - - - - - - - -
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- - - - - - - - - - - - - - At the Humane Society for Hamilton
County, caring for animals isn't just a job - it's our passion. The
impact we make is life-changing for the animals in our care and the
people who love them. If you would like to spend your workdays with
animals in our beautiful new state-of-the-art facility and make a
difference, the Digital Marketing Manager position may be the
perfect fit for you! The Digital Marketing Manager will be
responsible for coordinating all communications in support of
events, fundraisers, campaigns and the day-to-day marketing
communications of HSHC. The ideal Digital Marketing Manager
candidate has previous experience demonstrating success in social
media management, mass communications to an audience of 91,000+
recipient's, graphic design with a knowledge of understanding of
design principle's, and Word Press management. Duties &
Responsibilities - - - - - - - - - - - - - - - - - - - - - - - - -
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- Content Creation & Design: Write, edit, design, and implement
communications for social media, and print formats to support
marketing strategies, fundraising, and events.
- Graphic Design: Design creative materials based on HSHC design
principles including but not limited to events, interior shelter
signage, HSHC merchandise, and supportive marketing content.
- Social Media Management: Oversee social media content, creating
and maintaining a regular publishing schedule, and promoting
content through organic and paid digital advertising.
- Performance Tracking: Monitor and report content performance
across channels, ensuring alignment with HSHC marketing standards,
and track key learnings.
- Industry Knowledge: Stay current with social media best
practices and technologies.
- Technical Communication: Convey technical subjects clearly and
engagingly; draft, proofread, and edit written materials
efficiently.
- Interdepartmental Coordination: Collaborate with shelter
departments to fulfill graphic design and social media needs,
secure approvals, and execute tasks promptly.
- Relationship Management: Maintain professional relationships
with internal employees, the public, and volunteers for timely
responses to information requests.
- Project Management: Handle multiple projects simultaneously and
meet tight deadlines.
- Website Management: Create, maintain, and update website
content in WordPress, including forms, pages, graphics, URLs,
menus, and calendars.
- SEO & Analytics: Monitor website performance with Google
Analytics, conduct performance tests, and write quality content to
ensure effective SEO.
- Additional Duties: Perform other assigned tasks as needed.
Qualifications, Applicants must: - - - - - - - - - - - - - - - - -
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- - - - - Philosophically
- Embrace our No-Kill Philosophy.
- Embrace and foster a positive, "whatever it takes" culture
throughout the organization. Hard Skills
- Minimum of 2 years' experience in social media marketing
practices. - -
- Proficiency with WordPress, MAC with Adobe Creative Suite,
Canva, Microsoft Office, and Google Suites.
- Experience in developing social media strategies.
- Knowledge of campaign URLs, Google analytics and Social Medial
platforms.
- Ability to develop the right voice for each digital
platform.
- Create visual content for digital and print design
- Understanding of graphic design principles.
- Ability to measure the success of a campaign.
- Bachelor's degree in communications, marketing, business or
related field or work equivalent.
- Website design and photography experience a plus.
- Be able to perform physical activity (bend/stand/lift) for 8-10
hours a day at events. Soft Skills/Other
- Be a self-starter with excellent problem-solving skills and
initiative.
- Be able to multitask, problem-solve and prioritize
appropriately.
- Be an excellent communicator-both written and verbal.
- Be comfortable navigating difficult and stressful situations
that may require conflict resolution between employees and/or
customers.
- Be able to pivot and react quickly to the unplanned challenges
that often occur in our world each day.
- Be flexible to work some nights and weekends.
- Thrive in a fast-paced work environment where you are
surrounded by the distractions of animal sounds, smells, and their
respective allergens. Benefits Package: - - - - - - - - - - - - - -
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- Full-Time employees are eligible for benefits after 60 days of
employment. HSHC offers several insurance options, including but
not limited to medical (Anthem), dental, vision, Long/Short Term
Disability, FSA/HSA, Identity Theft Protection, and Life
Insurance.
- Generous vacation and paid time off accrued from day one.
- Robust Pet Benefits Package for employee owned pets. Includes
annual vaccines, diagnostics, x-rays, preventatives, and
prescription medications (requires a DVM script) at cost. - Other
select pet supplies like potty pads, carriers, food, bowls,
bedding, etc. are available at no cost in the designated 'free'
storage bins.
- Certifications/Professional Development Training
provided/funded by HSHC based on role and relevance.
- 401(k) Matching
Keywords: Humane Society for Hamilton County, Fishers , DIGITAL MARKETING MANAGER, Advertising , Fishers, Indiana
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