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Director Of Sales Marketing

Company: Lake Meadows Assisted Living
Location: Fishers
Posted on: March 27, 2020

Job Description:

At Priority Life Care (PLC), we provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Ready to make a difference?The Marketing Director manages and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.Responsibilities and DutiesDevelops and manages resident census growth.Researches and analyzes local competition.Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs.Collaborates and builds relationships with physicians, law attorney's, Nursing homes, community agencies, and hospitals working with various agencies to generate a positive facility image and encourage referral activitiesAdvises appropriate referrals to minimize social and economic obstacles to discharge.Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts.Brainstorms and develops creative marketing and outreach strategies to maintain, obtain, and increase referral sources.Meets with family and residents on day of admission and ensures appropriate preparation of room and introduction to nursing staff on unitMaintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements.Works with Administrator to ensure customer satisfaction and to assess/respond to customer satisfaction surveysQualifications and SkillsBachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experienceBachelor's Degree in Social Work preferredExperience working in a long-term care setting and aged and disabled medicaid waiver is preferred.Experience as case manager, social worker or nurse preferred.Experience with Alzheimer's and dementia a plus.Must maintain a valid drivers' license in the applicable stateBenefitsBase Salary + Marketing Bonus structureMedical/Dental/VisionLife Insurance/AFLAC STD, Accident, Critical Illness, Hospital AdvantageVacation/Sick/Holiday?Priority Life Care provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Lake Meadows Assisted Living, Fishers , Director Of Sales Marketing, Executive , Fishers, Indiana

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