Digital Marketing Manager

Company: Pedagog
Location: Zionsville
Posted on: August 7, 2022

Job Description:

NEW! OPEN DUE TO GROWTH!
This position will be responsible for tying the marketing efforts together across channels with a focus on generating traffic and customers.
RESPONSIBILITIES:

• Lead technical marketing setup and execution of marketing automation, email marketing, SEO and digital ad campaigns
• Superuser of Pardot and responsible for the implementation, monitoring, and optimization of automated marketing campaigns
• Define and structure processes and optimize UX for customers
• Ensure that key strategic messages are communicated effectively to target groups and that is represented on relevant online media and platforms
• Monitor, analyze and report on online traffic as well as marketing campaigns/activities and enable the company to extract performance data from the system and convert these into actions
• Ensure optimal use of CMS, SEO, microsites, Google Analytics and Google Ads
• Collaborate with an external web agency to develop new features and functionalities.
  QUALIFICATIONS:
  • Relevant degree, eg in marketing, communication, or business
  • Solid experience in digital marketing including pull strategy, marketing automation, email marketing, and lead generation
  • Knowledge of pay-per-click advertising and how to track activity
  • Good business understanding and is a skilled communicator who can convey key messages effectively to defined target groups
  • Experience with Umbraco or similar CMS System as well as knowledge of PPC and SEO
  • Knowledge of Pardot, platform certification preferred
  • Skilled project manager with a structured approach to the tasks with a focus on quality and deadlines

Keywords: Pedagog, Fishers , Digital Marketing Manager, Executive , Zionsville, Indiana