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Digital Marketing Manager

Company: Pedagog
Location: Zionsville
Posted on: August 7, 2022

Job Description:

This position will be responsible for tying the marketing efforts together across channels with a focus on generating traffic and customers.

  • Lead technical marketing setup and execution of marketing automation, email marketing, SEO and digital ad campaigns
  • Superuser of Pardot and responsible for the implementation, monitoring, and optimization of automated marketing campaigns
  • Define and structure processes and optimize UX for customers
  • Ensure that key strategic messages are communicated effectively to target groups and that is represented on relevant online media and platforms
  • Monitor, analyze and report on online traffic as well as marketing campaigns/activities and enable the company to extract performance data from the system and convert these into actions
  • Ensure optimal use of CMS, SEO, microsites, Google Analytics and Google Ads
  • Collaborate with an external web agency to develop new features and functionalities.
    • Relevant degree, eg in marketing, communication, or business
    • Solid experience in digital marketing including pull strategy, marketing automation, email marketing, and lead generation
    • Knowledge of pay-per-click advertising and how to track activity
    • Good business understanding and is a skilled communicator who can convey key messages effectively to defined target groups
    • Experience with Umbraco or similar CMS System as well as knowledge of PPC and SEO
    • Knowledge of Pardot, platform certification preferred
    • Skilled project manager with a structured approach to the tasks with a focus on quality and deadlines

Keywords: Pedagog, Fishers , Digital Marketing Manager, Executive , Zionsville, Indiana

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