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Brand Manager

Company: Festool USA
Location: Lebanon
Posted on: January 22, 2023

Job Description:

ID: 1222
Department: Marketing


About Festool - 90+ year Tradition

Festool is a family-owned business that has been developing innovative, precision-engineered and durable power tool solutions for nearly a century. Founded in Germany in 1925, Festool is a leading manufacturer of power tools, known for its systems-based approach to power tools that are designed for efficiency and high performance. Festool's mission, "Built Better To Build Better," focuses on creating better tools that empower professional tradespeople to elevate their skills and deliver outstanding results by helping them build cleaner, faster, smarter---better.

For more information, visit www.festoolusa.com or www.festoolcanada.com.



Work with Festool

Festool is growing fast and looking for proactive, talented and energetic individuals who want to grow with us. We are a customer-centric organization that cares for our team members and stays true to our guiding principles. We are seeking high-performing individuals who are just as passionate about exceeding customers' expectations as we are. If you exude passion, creativity, commitment, and fun then we are the place for you!



POSITION SUMMARY:





The Brand Manager is responsible for building the Festool brand and contributing to our business results by deploying consumer-centric solutions in collaboration with cross-functional teams.











Job Duties/Accountabilities:

Essential Functions:


  • Lead the development and implementation of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon goals.
  • Collaborate with the Marketing Director in the development of brand strategy, consumer segmentation, targeting and positioning of brand and consumer targets.
  • Participate in the creative development process and execution of advertising campaigns across brand-building and new product launch campaigns.
  • Lead day-to-day brand budget management and ensure financial responsibility within budgetary parameters. Responsible for maintaining budgets and forecasts monthly.
  • Lead brand business analysis. Continuously monitor business performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities to drive both brand development and sales performance
  • Lead in the development of all media plans and initiatives related to brand building
  • Manage internal direct reports and external agency partners.
  • Maintain constant and concise communication of assigned marketing-related programming with internal and external partners
  • Prepare material for executive updates, internal and external sales, and retailer meetings, etc. as required


    Non-Essential Functions:


  • Perform all other assigned tasks and requirements as needed






    QUALIFICATIONS

    Minimum requirements to competently perform the key responsibilities of this job in terms of educational background, work experience, licenses/certifications or other knowledge, skills, and abilities.





    Education:


  • Bachelor's Degree with relevant focus (Marketing, Business, Management, etc.) - MBA Strongly preferred


    Years of Experience:


    • 3+ years of work/intern experience in brand marketing or related field


      Other Qualifications:


      • Professional maturity
      • Exceptional organization and project management skills
      • Strong writing, presentation, and verbal communication skills
      • Strong commercial and financial acumen, with experience working with P&L's a plus
      • Demonstrated skill in building and leading strong cross-functional teams; exposure to managing agency partners
      • Exposure to the development of brand strategy - consumer segmentation, consumer targeting, brand positioning and brand architecture; exposure to the annual brand planning process.
      • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights
      • Ability to develop creative briefs for use by agencies and internal support groups; Strong creativity skills with the ability to evaluate creative work in the context of brand strategy
      • Strong verbal, presentation, and written communications skills; proven track record for working effectively with cross functional teams
      • Ability to work within a fast-paced team setting, and interact and influence credibly with different levels of management
      • Highly motivated, self-driven with a high sense of urgency to meet timelines and the ability to work without daily guidance
      • Ability to speak, read, write, and comprehend English is required
      • Understanding of the tool industry/trades a plus, but not required







        Affirmative Action/EEO statement

        TTS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



        ADA Factors

        Physical: For each physical demand in the job, describe the job activity involved.

        If appropriate, describe accommodations which may be available.








        Activity


        % of Time


        Comments




        1.


        Standing


        10










        Walking


        10










        Sitting


        80















        Activity


        Frequency *


        Lbs.


        Comments




        2.


        Lifting


        infrequent


        20 lbs.










        Carrying


        infrequent


        20 lbs.










        Pushing


        infrequent


        20 lbs.










        Pulling


        infrequent


        20 lbs.










        * (Frequency: hourly / daily / weekly / occasional / infrequent)












        Activity


        Yes/ No/Occas.


        Comments




        3.


        Climbing


        No










        Balancing


        No







        4.


        Stooping


        No










        Kneeling


        Occasional










        Crouching


        Occasional










        Crawling


        No







        5.


        Handling


        Yes


        Paperwork, files







        Reaching


        Yes


        Paperwork, files







        Above shoulder


        No







        6.


        Repetitive Hand Movement


        Yes


        Typing







        Grasping


        Yes


        Paperwork, files







        Fine Manipulation


        Yes


        Typing, paperwork




        7.


        Repetitive Foot Movement


        No







        8.


        Speaking


        Yes


        Phone and personal interactions







        Hearing


        Yes


        Phone and personal interactions




        9.


        Seeing


        Yes


        Computer and paperwork







        Depth Perception


        No










        Color Vision


        Yes


        Managing digital creative







        Environmental: For each environmental condition in the job, describe the conditions involved. If appropriate, describe accommodations which may be available.










        Environmental


        Condition *


        Comments




        1.


        Inside/Outside


        Inside







        2.


        Cold/Heat


        Normal







        3.


        Wet/Dry


        Normal







        4.


        Noise/Vibrations


        Normal







        5.


        Hazards


        Normal







        6.


        Fumes/Dust/Odors


        Normal










        * Indicate either condition listed in the "Environmental" column, or "Normal" or "None" if applicable.












        Other Factors


        Comments




















        PI200771855

Keywords: Festool USA, Fishers , Brand Manager, Executive , Lebanon, Indiana

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