Brand Manager

Company: Festool USA
Location: Lebanon
Posted on: January 22, 2023

Job Description:

ID: 1222
Department: Marketing


About Festool - 90+ year Tradition

Festool is a family-owned business that has been developing innovative, precision-engineered and durable power tool solutions for nearly a century. Founded in Germany in 1925, Festool is a leading manufacturer of power tools, known for its systems-based approach to power tools that are designed for efficiency and high performance. Festool's mission, "Built Better To Build Better," focuses on creating better tools that empower professional tradespeople to elevate their skills and deliver outstanding results by helping them build cleaner, faster, smarter---better.

For more information, visit www.festoolusa.com or www.festoolcanada.com.



Work with Festool

Festool is growing fast and looking for proactive, talented and energetic individuals who want to grow with us. We are a customer-centric organization that cares for our team members and stays true to our guiding principles. We are seeking high-performing individuals who are just as passionate about exceeding customers' expectations as we are. If you exude passion, creativity, commitment, and fun then we are the place for you!



POSITION SUMMARY:





The Brand Manager is responsible for building the Festool brand and contributing to our business results by deploying consumer-centric solutions in collaboration with cross-functional teams.











Job Duties/Accountabilities:

Essential Functions:

• Lead the development and implementation of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon goals.
  
• Collaborate with the Marketing Director in the development of brand strategy, consumer segmentation, targeting and positioning of brand and consumer targets.
  
• Participate in the creative development process and execution of advertising campaigns across brand-building and new product launch campaigns.
  
• Lead day-to-day brand budget management and ensure financial responsibility within budgetary parameters. Responsible for maintaining budgets and forecasts monthly.
  
• Lead brand business analysis. Continuously monitor business performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities to drive both brand development and sales performance
  
• Lead in the development of all media plans and initiatives related to brand building
  
• Manage internal direct reports and external agency partners.
  
• Maintain constant and concise communication of assigned marketing-related programming with internal and external partners
  
• Prepare material for executive updates, internal and external sales, and retailer meetings, etc. as required
  
  
  Non-Essential Functions:
  
  
  
• Perform all other assigned tasks and requirements as needed
  
  
  
  
  
  
  QUALIFICATIONS
  
  Minimum requirements to competently perform the key responsibilities of this job in terms of educational background, work experience, licenses/certifications or other knowledge, skills, and abilities.
  
  
  
  
  
  Education:
  
  

• 
  
• Bachelor's Degree with relevant focus (Marketing, Business, Management, etc.) - MBA Strongly preferred
  
  
  Years of Experience:
  
  
  • 
    
  • 3+ years of work/intern experience in brand marketing or related field
    
    
    Other Qualifications:
    
    
    • 
      
    • Professional maturity
      
    • Exceptional organization and project management skills
      
    • Strong writing, presentation, and verbal communication skills
      
    • Strong commercial and financial acumen, with experience working with P&L's a plus
      
    • Demonstrated skill in building and leading strong cross-functional teams; exposure to managing agency partners
      
    • Exposure to the development of brand strategy - consumer segmentation, consumer targeting, brand positioning and brand architecture; exposure to the annual brand planning process.
      
    • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights
      
    • Ability to develop creative briefs for use by agencies and internal support groups; Strong creativity skills with the ability to evaluate creative work in the context of brand strategy
      
    • Strong verbal, presentation, and written communications skills; proven track record for working effectively with cross functional teams
      
    • Ability to work within a fast-paced team setting, and interact and influence credibly with different levels of management
      
    • Highly motivated, self-driven with a high sense of urgency to meet timelines and the ability to work without daily guidance
      
    • Ability to speak, read, write, and comprehend English is required
      
    • Understanding of the tool industry/trades a plus, but not required
      
      
      
      
      
      
      
      Affirmative Action/EEO statement
      
      TTS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
      
      
      
      ADA Factors
      
      Physical: For each physical demand in the job, describe the job activity involved.
      
      If appropriate, describe accommodations which may be available.
      
      
      
      
      
      
      
      
      Activity
      
      
      % of Time
      
      
      Comments
      
      
      
      
      1.
      
      
      Standing
      
      
      10
      
      
      
      
      
      
      
      
      
      
      Walking
      
      
      10
      
      
      
      
      
      
      
      
      
      
      Sitting
      
      
      80
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      Activity
      
      
      Frequency *
      
      
      Lbs.
      
      
      Comments
      
      
      
      
      2.
      
      
      Lifting
      
      
      infrequent
      
      
      20 lbs.
      
      
      
      
      
      
      
      
      
      
      Carrying
      
      
      infrequent
      
      
      20 lbs.
      
      
      
      
      
      
      
      
      
      
      Pushing
      
      
      infrequent
      
      
      20 lbs.
      
      
      
      
      
      
      
      
      
      
      Pulling
      
      
      infrequent
      
      
      20 lbs.
      
      
      
      
      
      
      
      
      
      
      * (Frequency: hourly / daily / weekly / occasional / infrequent)
      
      
      
      
      
      
      
      
      
      
      
      
      Activity
      
      
      Yes/ No/Occas.
      
      
      Comments
      
      
      
      
      3.
      
      
      Climbing
      
      
      No
      
      
      
      
      
      
      
      
      
      
      Balancing
      
      
      No
      
      
      
      
      
      
      
      4.
      
      
      Stooping
      
      
      No
      
      
      
      
      
      
      
      
      
      
      Kneeling
      
      
      Occasional
      
      
      
      
      
      
      
      
      
      
      Crouching
      
      
      Occasional
      
      
      
      
      
      
      
      
      
      
      Crawling
      
      
      No
      
      
      
      
      
      
      
      5.
      
      
      Handling
      
      
      Yes
      
      
      Paperwork, files
      
      
      
      
      
      
      
      Reaching
      
      
      Yes
      
      
      Paperwork, files
      
      
      
      
      
      
      
      Above shoulder
      
      
      No
      
      
      
      
      
      
      
      6.
      
      
      Repetitive Hand Movement
      
      
      Yes
      
      
      Typing
      
      
      
      
      
      
      
      Grasping
      
      
      Yes
      
      
      Paperwork, files
      
      
      
      
      
      
      
      Fine Manipulation
      
      
      Yes
      
      
      Typing, paperwork
      
      
      
      
      7.
      
      
      Repetitive Foot Movement
      
      
      No
      
      
      
      
      
      
      
      8.
      
      
      Speaking
      
      
      Yes
      
      
      Phone and personal interactions
      
      
      
      
      
      
      
      Hearing
      
      
      Yes
      
      
      Phone and personal interactions
      
      
      
      
      9.
      
      
      Seeing
      
      
      Yes
      
      
      Computer and paperwork
      
      
      
      
      
      
      
      Depth Perception
      
      
      No
      
      
      
      
      
      
      
      
      
      
      Color Vision
      
      
      Yes
      
      
      Managing digital creative
      
      
      
      
      
      
      
      Environmental: For each environmental condition in the job, describe the conditions involved. If appropriate, describe accommodations which may be available.
      
      
      
      
      
      
      
      
      
      
      Environmental
      
      
      Condition *
      
      
      Comments
      
      
      
      
      1.
      
      
      Inside/Outside
      
      
      Inside
      
      
      
      
      
      
      
      2.
      
      
      Cold/Heat
      
      
      Normal
      
      
      
      
      
      
      
      3.
      
      
      Wet/Dry
      
      
      Normal
      
      
      
      
      
      
      
      4.
      
      
      Noise/Vibrations
      
      
      Normal
      
      
      
      
      
      
      
      5.
      
      
      Hazards
      
      
      Normal
      
      
      
      
      
      
      
      6.
      
      
      Fumes/Dust/Odors
      
      
      Normal
      
      
      
      
      
      
      
      
      
      
      * Indicate either condition listed in the "Environmental" column, or "Normal" or "None" if applicable.
      
      
      
      
      
      
      
      
      
      
      
      
      Other Factors
      
      
      Comments
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      PI200771855

Keywords: Festool USA, Fishers , Brand Manager, Executive , Lebanon, Indiana