VP Marketing
Company: Summit Brands
Location: Fort Wayne
Posted on: April 1, 2026
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Job Description:
Full-time Description SUMMARY: The Vice President of Marketing
leads and oversees all marketing efforts across the Pro Products
and Summit Outdoors business units. Serving as a strategic leader
with direct responsibility for execution, this role develops and
delivers innovative marketing strategies that drive market
leadership and sustained growth across B2C, B2B,
dealer/distributor, and e-commerce channels. As a member of the
leadership team, the Vice President of Marketing is accountable for
maximizing marketing ROI while building scalable, best-in-class
processes that improve efficiency, foster innovation, and
accelerate long-term, profitable growth. ESSENTIAL DUTIES AND
RESPONSIBILITIES include the following. Other duties may be
assigned. · Build, plan, and execute the overall marketing strategy
for Summit Outdoors and Pro Products to achieve double-digit sales
growth annually. · Own the demand generation strategy across
digital, retail, dealer, and distributor channels, driving customer
engagement, conversion, average order value, and revenue growth. ·
Develop and scale lead generation programs that consistently
deliver qualified opportunities to the inside sales teams. ·
Evaluate methods, costs, and results to increase item and customer
margins across all lines of business. · Drive product awareness,
POS velocity, and business development through sales-oriented
marketing leadership, and provide active and charismatic leadership
in line reviews. · Prepare, manage, and optimize marketing budgets,
measuring ROI and KPIs. · Lead and develop Value Propositions for
all product portfolios. · Manage traditional and digital marketing
channels, including print, e-commerce, D2C, social media, and trade
show activation and execution, ensuring consistent brand identity
and storytelling across all touchpoints. · Lead and manage the
execution of paid media (Meta, Google), affiliate, influencer,
email, and social channels, with accountability for optimization
and ROI across business units. · Develop and deliver marketing
policies, practices, and strategies to attract customers to company
websites, increase online presence, promote online products, and
optimize user experience. · Measure, manage, and improve digital
content performance, leveraging SEO and Google Analytics to
increase visibility and conversion rates. · Conduct market and
competitor analysis using data-driven insights, benchmarking, and
forecasting to anticipate market shifts, inform strategy, and
proactively increase market segments. · Collaborate with
cross-functional teams to support dealer network growth, develop
training materials, and align marketing initiatives with
operational realities. · Select, lead, and manage relationships
with external agencies and partners to achieve Summit Outdoors and
Pro Products goals. · Influence product development priorities by
translating customer, market, and channel insights into actionable
recommendations. · Conduct strategic research on syndicated data
and analytics to develop compelling selling stories. · Develop and
maintain a high-performance and positive culture, achieving
functional KPIs and driving efficiency. · Stay current on industry
trends and emerging digital technology developments, serving as a
Marketing AI subject matter expert, and provide recommendations to
internal stakeholders. Requirements EDUCATION/EXPERIENCE AND
ADDITIONAL SKILLS: · B.A. or B.S. Degree required, Master’s Degree
preferred. · Experience leading at the executive level and serving
on an executive leadership team. · 5 years of experience in a VP of
Marketing or Director role. · Experience in outdoor, consumer
goods, or specialty retail markets preferred. · Strong experience
in B2B, B2C, D2C. Successful experience as an Omni Channel VP of
Marketing. · Experience working with dealers, reps, and brokers. ·
Substantial experience with packaging and product design in
building go-to-market strategies. · Proven experience in designing
and implementing successful digital marketing campaigns. · Strong
understanding of e-commerce and all current digital marketing
channels. · Solid experience with Google Ads and social media
advertising. · Hands-on experience with SEO/SEM, Google Analytics,
and CRM software. · Acts like an owner and serves as a player-coach
to ensure the execution of enterprise goals. · Ability to
prioritize workload in a fast-paced environment. · Strong
analytical, communication (written and verbal), and project
management skills. SUPERVISORY RESPONSIBILITIES: No direct reports
but leads cross-functional teams and manages external partners.
TRAVEL REQUIREMENTS: Onsite role (Monday through Friday) with
approximately 25% travel. QUALIFICATIONS: To perform this job
successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions. WORK/LIFE BALANCE:
Summit Brands offers an exceptional work environment with work/life
balance, an outstanding benefits package, and opportunities for
career development alongside some of the industry’s finest. Our
culture is unique with a blend of determined focus, wellness,
fitness, and family. TO APPLY: Please send your resume/cover letter
to careers@summitbrands.com
Keywords: Summit Brands, Fishers , VP Marketing, PR / Public Relations , Fort Wayne, Indiana
