Director of Business Development

Company: Workhorse Technologies Inc
Location: Cincinnati
Posted on: February 19, 2026

Job Description:

Job Description Job Description Description: Region: California Better Trucks. Better World. We’re raising the standard for what a medium-duty truck should be — delivering vehicles, infrastructure, and support designed to work for you. About the Role The Director of Business Development is a customer-facing sales role responsible for driving revenue growth through the sale of Workhorse commercial electric trucks within California. This role focuses on developing new business, managing key customer relationships, and expanding existing accounts while representing Workhorse as a trusted partner to prospective and current customers. While titled “Director,” this position functions as an individual contributor sales role with responsibility for pipeline development, deal execution, and regional market growth. The Director of Business Development is responsible for a defined geographic region. Territory assignments are determined by the business and may be adjusted based on market needs, customer concentration, or growth strategy. What You Will Do Originate new sales of Workhorse commercial vehicles within an assigned geographic territory Develop and execute regional sales strategies to meet or exceed revenue and unit sales targets Identify, qualify, and pursue new business opportunities across fleet, commercial, and enterprise customers Manage the full sales lifecycle, including prospecting, product demonstrations, pricing discussions, negotiations, and contract execution Build and maintain strong relationships with customers, dealers, partners, and internal stakeholders Serve as the primary point of contact for customers throughout the sales process and initial delivery phase Collaborate closely with internal teams including Operations, Manufacturing, Finance, and Customer Support to ensure successful order fulfillment Maintain an accurate and up-to-date sales pipeline using CRM tools Monitor regional market trends, competitive activity, and customer needs to inform sales strategy Represent Workhorse at industry events, trade shows, and customer meetings as needed Provide regular sales forecasts, activity reports, and updates to sales leadership Requirements: What You Need Proven experience in sales, business development, or account management Strong customer-facing skills with the ability to build credibility and trust Experience selling commercial vehicles, fleet solutions, capital equipment, or complex products preferred Ability to manage a full sales cycle independently Comfortable working in a fast-paced, evolving environment Strong communication, negotiation, and presentation skills Proficiency with CRM systems and sales reporting tools What Makes You Eligible Willingness to travel within assigned region as required Ability to successfully complete a background investigation and drug screen as a condition of employment Authorization to work in the United States Why Workhorse Lead the Future of Electric Mobility: Workhorse is a leading electric vehicle company focused on delivering sustainable, purpose-built solutions that are transforming last-mile delivery and commercial transportation. Make Executive-Level Impact: This role sits on the Sales and Executive Team, offering direct influence on enterprise growth, strategic partnerships, and company-wide direction. Dog-Friendly Workplace: We believe great ideas come from people who feel comfortable being themselves—four-legged teammates included at many of our locations. Strong, People-First Culture: We foster a collaborative, respectful, and transparent culture where teams are empowered, accountability is valued, and leaders are trusted to lead. Innovation Meets Execution: Workhorse combines cutting-edge technology with real-world manufacturing and operational excellence—turning innovation into vehicles on the road. Growth-Oriented Environment: Join a company in an exciting phase of growth where your leadership, ideas, and results will directly shape what’s next. Salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education and training. Workhorse Group Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability.

Keywords: Workhorse Technologies Inc, Fishers , Director of Business Development, Sales , Cincinnati, Indiana